One of the most effective advertising tools today are videos, pieces of film which are produced to either specifically market a product or have an informative story about a brand. These can be uploaded to the internet, from YouTube and similar platforms or social media accounts. There are still excellent companies which focus on distributing this stuff through wide audiences.
This is still the most advanced sectors for getting songs and artists heard and seen. It has several great companies and channels which are well known and you may do a Music Video Submission to these. However, the process can have a long wait list, and submitting will not be an assurance that your video is featured on the programs.
Video clips can also be about products, but the item being discussed features a song. However this is part of a film genre where many great film directors come from, and the generic item, a thing with acted parts, a storyline and accompanying music with little or no conversational lines can apply to various items. A clip like this will often be visually exciting and has excellent music.
Some may be for bands or musical groups, but advertising also plays a key role here. Sometimes both types of products can mesh, as when the late Michael Jackson made a performance for a Pepsi Cola video. This went into heavy rotation, but this was the days of MTV, when broadcast television still had all the main channels.
Today, there are any number of platforms which can let people have views of your music or your film product. As long as there is an internet connection and a computing device, the channels today, which still includes MTV, can get your stuff in rotation. However, there are excellent middlemen here who can facilitate assured heavy rotation.
These could also be part of the ad or marketing departments of the said channels and their companies. You could pay a flat fee or some up front charges to get your clip into programming. Channels usually have paid up programs or time slots for any number of clients, and these are usually high priced.
However with internet use and open era sourcing, most channels can have lots of rooms for all kinds of stuff. They merely provide links and links library or feature your stuff on the search menu with certain keywords. Viewing in the digital age is something which is preferential, and the client or consumer is left to his own preferences and can view anything he likes.
There are no formal or formatted programming that is relevant to television. There is only the stream, the online process which is the one that addresses all sorts of video or film concerns. Thus the middleman outfit which helps you have better placement could have an effective method of placing your stuff in ranked searches.
A high ranking does not necessitate more charges since the flat fee suffices. However you may want to continue patronizing the outfit for your subsequent products. There is no assurance that anyone process will work, or that a film clip can instantly become popular or viral, but this is a different online concern.